Campaigns Spreads the Power of Earth Hour

admin April 27, 2012

All was dark, but spirits were high in uniting to conserve energy. Once again Campaigns Cebu and Davao flexed its PR muscles, successfully handling two simultaneous Earth Hour 2012 celebrations with WWF-Philippines in different parts of the country. Taking place at the Plaza Independencia in Cebu and at SM City Davao, the two celebrations kicked [...]

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Two Weeks: A Peek into the Real World of Advertising By: Kria Jopson

admin June 3, 2011

Eleven years ago, I picked up an Archie comic book. And in one particular comic strip I found a woman in a bright pink turtle neck and dangling earrings, joyfully scrutinizing what was supposed to be a print ad for a brand of “Pop” soda. According to the story, she was working in an Advertising [...]

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Internship: A Month of Survival by Xelca Anilado

admin June 2, 2011

A few days before my internship with Campaigns Cebu was set to start, I had a short talk with my internship advisor. One thing he said to me stuck to my head—“Prepare for rejection, lots of it.” Nevertheless I was determined to go through a month of rejection to gain experience beyond college. Two schoolmates [...]

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The “Sun” Rises with Campaigns Cebu

admin May 27, 2011

Digitel Mobile Philippines, Inc. has just launched a new service exclusively for Mindanao called SUN MAGIC ZONE SIM. And a new TV commercial was recently completed by Campaigns Cebu for the Sun Magic Zone SIM. The Sun Magic Zone TV ad began airing in March on local Mindanao television featuring different locals from Mindanao coming [...]

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